Beloved characters are glamorized for the Barney’s x Walt Disney Electric Holiday campaign.
For this coming 2012 holiday season, luxury retailer Barney's teams up with Walk Disney for a chic cartoon campaign. The unveiling of this playful collaboration will feature a 3D light show and a moving art film, and displays that will "turn Disney’s most favorite heroes into runway supermodels and fashion regulars into Disney types," according to WWD.
Disney characters will be styled to sport the most prestigious of fashion houses: Mickey Mouse in Balenciaga, Minnie in Lanvin, Goofy in Balmain, Daisy in Dolce & Gabbana, Snow White in Nina Ricci and Cruella de Vil in Rick Owens. With the collaboration's design team capitalizing attention to detail, the outcome is a stunning project that seamlessly marries the worlds of fashion and fantasy.
Couture-Clad Disney Stars
The Barney’s x Walt Disney Electric Holiday Campaign is Cute
Trend Themes
1. Character-driven Fashion - Opportunity to create high-fashion collaborations featuring beloved characters and iconic brands.
2. Cartoon-meets-couture - Opportunity to merge cartoons and high fashion to create unique and captivating campaigns.
3. Fantasy Runway - Opportunity to showcase fashion in a whimsical and imaginative way by transforming beloved characters into fashion icons.
Industry Implications
1. Luxury Retail - Opportunity for luxury retailers to collaborate with entertainment brands to create exclusive and high-end merchandise.
2. Fashion Design - Opportunity for fashion designers to infuse fantasy and animation into their collections.
3. Entertainment - Opportunity for entertainment companies to expand their brand into the fashion industry through collaborations and licensing deals.