If you take a look at Pasadena-based Barnabas Clothing, you'll hands-down get the laid-back vibe and ethos of this young company. But this isn't your average California-cool brand. At the center of it all is the desire to shine positivity onto the world. Through clothing? Really?
"I want this to be more than just having a name or a brand," founder Alexander Aquino told Collide Magazine. "I want the brand to be a lifestyle that encourages other people to really stand for positive choices, role modeling and a good message."
In addition, the purpose-driven brand donates 10% of sales to The Living Room International, which is an NGO that supports those with (and affected by) HIV/AIDS in Western Kenya.
Jake Short of Disney's A.N.T. Farm is a backer of Barnabas and even has his own limited edition tee. With a children's line, the company is kid-oriented (but also offers men's and women's sizes) and is part of a wider pattern of children's clothing with a socially conscious mission. Because why would you think kids don't care about the world?
Contact Information
Barnabas Clothing website
Barnabas Clothing on Facebook
Barnabas Clothing on Twitter
Conscious Californian Casuals
Barnabas Clothing Donates a Portion of Sales to HIV/AIDS Support
Trend Themes
1. Positive Consumption Attitudes - Barnabas Clothing's approach in encouraging people to stand for positive choices creates an opportunity to tap into a market segment that values positive consumption attitudes.
2. Socially Conscious Children's Clothing - Barnabas Clothing's kid-oriented line adds to a wider pattern of children's clothing with a socially conscious mission that creates an opportunity for more ethical kids clothing brands.
3. Support for HIV/AIDS in Developing Countries - Barnabas Clothing's donation to The Living Room International's goal of supporting HIV/AIDS in Western Kenya creates an opportunity for other businesses to support similar causes in developing countries.
Industry Implications
1. Apparel Manufacturing and Retail - Barnabas Clothing's ethical and socially conscious approach creates an opportunity for a new segment in the apparel industry that values responsible production and positive consumerism.
2. Nonprofit Organizations - NGO's supporting HIV/AIDS research and care, such as The Living Room International, can benefit from partnering with businesses like Barnabas Clothing to gain more attention and funding.
3. Children's Products and Services - Barnabas Clothing's kid-oriented socially conscious line creates an opportunity for parents to align their consumption habits with their values and for more businesses to offer similar ethical options for children.