The popularity of barley protein is steadily increasing in the food and beverage industry. This growth is driven by companies like EverGrain who after discovering the ingredient's nutritional potential, has set out on "an ambitious mission to create incredible ingredients that nourish the world through the transformative power of circularity."
EverGrain boasts two types of ranges—Barley Protein and Barley Fiber & Protein. The former is a range of protein-rich barley isolates that are perfect for shakes and smoothies, plant-based milk, coffee, tea, snacks, and spreads. The second kind is a line of "minimally processed barley ingredients" that can contribute to gut health. Titled evervita, this is perfect for bread, cakes, muffins, cookies, pizza crusts, pasta, bars, and snacks.
Barley Protein Companies
EverGrain is Working to Realize the Potential of Barley Protein
Trend Themes
1. Barley Protein Popularity - The trend of using barley protein in food and beverage industry is on a rise creating opportunities for companies to develop new products and services.
2. Circularity and Ingredient Upcycling - Circularity and Ingredient Upcycling trends have emerged as an opportunity for companies to focus on creating new barley protein based products that are environmentally sustainable.
3. Functional Food Ingredients - There is a trend towards using functional food ingredients like barley protein that offer additional health benefits leading to opportunities for companies to develop innovative products.
Industry Implications
1. Food and Beverage - Food and Beverage industry offers a major disruptive innovation opportunity for companies to create new products using barley protein.
2. Plant-based Alternatives - Plant-Based Alternatives industry offers disruptive innovation opportunities for companies to use barley protein as an ingredient in dairy-free milk alternatives, snacks, and spreads.
3. Bakery and Confectionery - Bakery and Confectionery industry offers a disruptive innovation opportunity for companies to use barley protein as an ingredient in creating healthy baked goods and snacks.