Affordable Custom Backpacks

BARKER Bags Makes Customizable Backpacks for Students

BARKER Bags & Accessories aims to make customization affordable with the Kickstarter launch of its Yuba and Lincoln Backpack. With removable handles, pockets and straps, users gain the ability to personalize their backpacks colors as well as add to its capacity.

BARKER Bags was founded by Alexander Barker, a Salt Lake City-based product designer. His goal was to make a backpack that could fulfill the diverse needs of students. After thorough research and discovery, the goal soon became to make a pack that could be customized easily, at an affordable price. This was achieved in two packs: the Yuba and the Lincoln Backpack. Those packs are now live on Kickstarter available for pre-order.

The Lincoln backpack is a double compartment pack designed for a diverse student life. With a custom modular system, the backpack lets users add additional storage through removable pockets. The Lincoln backpack also comes with removable top handles, side handles, and front straps that allow the bag to be customized through color to its users aesthetic. The Lincoln backpack is made of Treeline Green water-resistant canvas, a Cordura nylon base, YKK zippers and custom hardware. Internally each compartment is lined with nylon. The Lincoln comes with a padded computer pocket that fits a 15" computer, a tablet pocket and multiple pockets for organization.

The Yuba backpack comes in Stone Grey and is designed for those who carry less. Perfect for commuting to and from school, or a day out exploring the city. Similar to the Lincoln, the Yuba backpack comes with removable handles and straps for color customization. It also offers the option of extending its carry with two removable front pockets. The Yuba comes with a 13" padded computer pocket and multiple pockets for organization. It is made of water-resistant canvas and Cordura nylon.
Trend Themes
1. Customizable Backpacks - Opportunity for businesses to innovate by offering personalized backpacks that can be easily customized at an affordable price.
2. Modular Design - Potential for disruptive innovation by developing backpacks with a modular system that allows users to add or remove components for increased functionality.
3. Water-resistant Materials - Opportunity for industries to explore the use of water-resistant materials in backpack manufacturing to enhance durability and protect belongings in various weather conditions.
Industry Implications
1. Backpack Manufacturing - Exciting potential for manufacturers to capitalize on the demand for customizable backpacks by offering a wide range of options and personalized features.
2. E-commerce - Disruptive innovation can be achieved by launching online platforms that allow customers to design and personalize their backpacks, revolutionizing the way people purchase and customize products.
3. Material Technology - An opportunity for industries specializing in material technology to develop advanced water-resistant materials that offer superior protection and durability for backpacks.

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