Purchasing daily essentials has become convenient over the period with the help of emerging D2C brands like Bare Minimum India and are liking the convenience of making purchases on the go.
Indian Daily essential market is growing exponentially and brand like Bare Minimum India has come up with unique value proposition for customers. Bare Minimum India has a strong mission to provide premium sustainable products at zero margin cost by just charging yearly membership to their customers.
Bare Minimum India personal care product branding includes an array of options including shaving creams, shampoo, body wash, and face cleanser. All Bare Minimum India products are gender-neutral, cruelty-free, natural, and premium.
Personal care products have been flooded into the market in recent years to meet increasing demand which has created quite a bit of competition; brands are subsequently looking to stand out with eye-catching branding like with Bare Minimum India personal care products.
Gender Neutral Personal Care Marketplaces
Bare Minimum India is Premium Yet Affordable
Trend Themes
1. Gender-neutral Personal Care Products - Opportunity for brands to cater to the rising demand for gender-neutral and sustainable personal care products.
2. D2C Business Model - Businesses can leverage the direct-to-consumer model to provide customers with cost-effective and premium-quality personal care products.
3. Membership-based Services - Opportunity for a subscription-based business model that offers customers personal care products at zero margin cost.
Industry Implications
1. Personal Care Products - The personal care industry can incorporate the use of sustainable and gender-neutral ingredients to meet the rising demand of conscious consumers.
2. E-commerce Marketplaces - The e-commerce industry can explore the direct-to-consumer business model, incorporating zero margin cost with yearly membership to provide cost-effective personal care products to customers.
3. Subscription-based Services - The subscription-based business model can incorporate sustainable and gender-neutral personal care products to provide unique value-propositions to customers.