The comeback of classic English fashion and emergence of Danish design come together with the Barbour x Wood Wood 10th Anniversary Jacket.
The collaboration piece is in celebration of the Wood Wood's 10th anniversary. Graphic designer Brian SS Jensen, designer Karl-Oskar Olsen and manager Magnus Carstensen started their trajectory in 2002, with a decidedly underground luxe ethos.
In this piece, Barbour's 'Bedale' coat is given the Wood Wood treatment. It is updated with color blocking, metal button detailing and minimal leather paneling. Complete with the classic plaid interior and hidden pockets, the jacket becomes a representation that embodies the best of both brands.
Utility is essential in menswear, and this Danish-English jacket does justice to the need for style and warmth. The collaboration gives a modern twist to a staple piece that is woven with heritage and hip street style.
Re-Imagined Iconic Outerwear
The Barbour x Wood Wood 10th Anniversary Jacket Updates the Classic
Trend Themes
1. Classic English Fashion Comeback - Disruptive innovation opportunity: Explore collaborations between traditional English fashion brands and contemporary designers to create updated versions of iconic garments.
2. Emergence of Danish Design - Disruptive innovation opportunity: Combine Danish design principles with established fashion brands to create modern, minimalist and functional clothing pieces.
3. Underground Luxe Ethos - Disruptive innovation opportunity: Incorporate subculture aesthetics into high-end fashion collaborations to create unique and edgy clothing collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop partnerships between established fashion brands and emerging designers to bring fresh perspectives and designs to the industry.
2. Menswear - Disruptive innovation opportunity: Integrate functionality and style in menswear by updating classic garments with modern trends and materials.
3. Graphic Design - Disruptive innovation opportunity: Collaborate with graphic designers to incorporate unique visual elements into fashion collections, creating visually appealing and distinct products.