As the Spring 2020 season thrives, streetwear giant Supreme launches another seasonal collection in collaboration with British label Barbour. The capsule features Blondey McCoy as the star of the collaborative editorial that features four items in total. Notably, all of the items are lightweight and boast a waxed cotton construction.
The collection is made up of a camp cap, a crusher hat, waist bag, and a field jacket. The silhouettes were originally made for dockers, sailors, and fishermen in North Easy England. The designs are dipped in a material true to Barbour, a heavy cloth with a hot blend of wax, oil, and gum to create a coat that is resistant to many weather conditions.
Waxed Seasonal Joint Streetwear
Supreme Taps British Brand Barbour for Spring 2020 Collection
Trend Themes
1. Seasonal Streetwear Collaboration - Brands are teaming up to create limited edition streetwear collections for specific seasons, providing unique and exclusive options for fashion enthusiasts.
2. Lightweight Wax-coated Fabrics - The use of lightweight fabrics coated with wax is gaining popularity in the fashion industry, offering a weather-resistant and durable option for clothing and accessories.
3. Celebrity Endorsements in Fashion - Fashion brands are partnering with popular celebrities and influencers to promote their products and increase brand awareness.
Industry Implications
1. Fashion - The fashion industry can explore the opportunity to collaborate with other brands and create limited edition collections for different seasons, attracting a wider range of customers.
2. Outdoor Apparel - Outdoor apparel brands can take advantage of the trend of using lightweight wax-coated fabrics, providing consumers with weather-resistant and functional clothing options.
3. Marketing and Advertising - Marketing and advertising agencies can work with fashion brands to develop strategic celebrity endorsement campaigns, leveraging the influence and reach of popular figures to effectively promote products.