Home decor designer Jonathan Adler has teamed up with Mattel for this pink label Barbie collector's edition.
The Barbie (as pictured above) is dressed in a 60s-inspired dress (think Austin Powers meets Twiggy) and comes complete with a matching, psychedelic nightstand and Barbie-shaped wall mirror.
Priced at $50, this Jonathan Adler collector is available at Toys 'R' Us under the Barbie Pink Label.
Implications - The resurgence of iconic styles from decades past is not just limited to personal style and the fashion industry. With every decade in history having its own style, the possibilities are endless for products which capture these distinctive styles. With the marriage between past and future stretching across multiple industries, consumers are eager to indulge in products that make them feel connected to the past while still feeling ahead of the game.
Psychedelic Barbies
Jonathan Adler Takes it Back to the 60s with Pink Label Collector Barbie
Trend Themes
1. Decades-inspired Products - Opportunity for companies to create products inspired by iconic styles from different decades.
2. Nostalgia-driven Consumerism - Consumer demand for products that evoke feelings of nostalgia and connection to the past.
3. Retro-futurism - The blending of past and future aesthetics in products to create a unique and nostalgic yet forward-looking consumer experience.
Industry Implications
1. Fashion - Fashion brands can capitalize on nostalgic trends by designing clothing and accessories that incorporate iconic styles from the past.
2. Home Decor - Home decor and furniture brands have an opportunity to create products that capture the distinctive styles of different decades, allowing consumers to style their homes with nostalgia.
3. Toys and Collectibles - The toy industry can tap into nostalgic consumerism by producing collectible items that evoke feelings of sentimental value and connection to the past.