The Mattel 'Play with Fashion' by Salvo Filetti collection is no easy feat, and young girls who love Barbies will have to pay close attention if they want to replicate these looks.
This is one of the first collections in the Mattel ‘Play With Fashion’ events, entitled ‘Barbie Loves Salvo Filetti.’ This was a collaboration with L’Oréal, who staged 24 incredible fashion-forward hairdos using one of the most recognizable models of all time: Barbie.
The Barbie Loves Salvo Filetti project showcases the Filetti coloring, cutting and hairstyling mastery worthy of fashion runways around the globe. The 24 Barbie dolls presented at the Milano Tortona exhibition in March 2012 sport sexy and avant-garde bobs, colorful and articulated ponytails, très chic bouffant buns and more.
The Barbie Loves Salvo Filetti exhibit proves again that there is no limit for inspiration, innovation and creative expression when it comes to the reinterpretation and update of a pop and beauty icon like Barbie.
Haute Barbie Hairdos
The Mattel 'Play with Fashion' Initiative Shows Off Chic Looks
Trend Themes
1. Fashion-forward Hairdos - There is a disruptive innovation opportunity in creating cutting-edge and artistic hairstyles for dolls that appeal to young girls.
2. Collaborative Fashion Projects - Collaborations between toy companies, fashion brands, and beauty companies open up opportunities for disruptive innovation in creating unique and desirable products.
3. Reinterpretation of Iconic Characters - There is potential for disruptive innovation in updating and reimagining beloved pop culture icons like Barbie to capture the attention of modern consumers.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry has the opportunity to disrupt the market by creating dolls with fashion-forward hairstyles and collaborations with fashion and beauty brands.
2. Fashion Design - Fashion designers can explore disruptive innovation by creating unique and avant-garde hairstyles for dolls, merging the worlds of fashion and toys.
3. Beauty and Cosmetics - The beauty and cosmetics industry can find disruptive innovation opportunities in developing products and collaborations that cater to young girls' desire for fashion-forward hairstyles and accessories.