MAC Cosmetics have collaborated with Mattel to develop a limited edition color collection called "Barbie Loves MAC" to be released in mid February 2007.
The classic Barbie iconic ponytail silhouette is embossed in pink on the classic black Mac packaging. The fun and feminine collection includes very bright, plasticized colours in its palette for lips, cheeks, nails and eyes.
You can even buy your very own Mac barbie doll. Unfortunately the pink convertible and Ken doll are not sold separately this time around.
Barbie Cosmetics
Unleash Your Inner Doll with Barbie + MAC Cosmetics
Trend Themes
1. Limited Edition Cosmetics Collaborations - Collaborations between cosmetic companies and iconic brands can lead to unique and viral limited edition collections.
2. Nostalgia-inspired Beauty Products - Drawing inspiration from classic toys and fashion from the past can create a strong emotional connection with consumers.
3. Playful and Bold Color Palettes - Cosmetic collections featuring bright, plasticized colors can appeal to consumers looking for daring makeup options.
Industry Implications
1. Cosmetics - Cosmetic companies can collaborate with iconic brands or draw inspiration from the past to create unique and trendy cosmetic collections.
2. Toy & Collectibles - Toy companies can partner with cosmetic companies to create collectible dolls with customized makeup options.
3. Fashion - Fashion companies can leverage their brand recognition to enter the cosmetics market and release their own unique makeup collections.