After a successful Barbie-inspired Spring/Summer '15 collection, fashion label Moschino and toy maker Mattel have teamed up to create the Barbie collection. This capsule line-up features Moschino-branded couture fit for everyone's favorite 12-inch doll.
The Moschino Barbie collection makes kitschy high-fashion fit for a Barbie doll. The collection features slogan t-shirts, pencil skirts, handbags, quilted leather jackets, mesh knitwear and accessories. In addition to the beautiful Barbie-sized couture, this Barbie collection also features a Moschino Barbie doll, which creative director Jeremy Scott dressed in a slogan tee, leather skirt, mesh leggings, gold earrings, a quilted shoulder bag and gilded simple strap high-heel sandals.
This eight-piece capsule collection also includes adult-size variations of the Barbie's wardrobe, so consumers can match with their Barbie doll.
Designer Barbie Couture
The Moschino Barbie Collection Provides High-Fashion Attire for Dolls
Trend Themes
1. Designer Barbie Couture - Opportunity for fashion brands to collaborate with toy manufacturers to create high-fashion collections for dolls, tapping into the nostalgia and collectability of iconic toys.
2. Capsule Collections - Opportunity for fashion brands to create limited edition capsule collections for both dolls and adults, allowing consumers to match their style with their favorite toys.
3. Fashion Dolls as Fashion Icons - Opportunity for fashion brands to position fashion dolls as fashion icons, showcasing their latest trends and designs through collaborations and dedicated collections.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to expand their product offerings by partnering with toy manufacturers to create exclusive dolls and doll fashion collections.
2. Toy Manufacturing - Opportunity for toy manufacturers to collaborate with fashion brands, creating unique doll collections that appeal to collectors and fashion enthusiasts.
3. Creative Design - Opportunity for designers to explore their creativity by translating high-fashion designs into miniature doll couture, pushing the boundaries of fashion innovation.