BAPE and Levi's join forces on a special collection set for the Fall/Winter 2019 season -- the overall design language focuses on contemporary designs. The highlighting item in the capsule is the Type III Trucker jacket and the tonal patterning updates as the model was originally unveiled in 1967. The updates feature a new zipper found on the back and the split design that is showcased across the front of the design.
It splits into halves with one side in black and the other in blue, joining two different looks together in a seamless manner. The collaborative collection features 12-oz indigo denim materials and printed branding details along with stitching accents that refer to BAPE's iconic camo print.
Collaborative Denim Streetwear
BAPE and Levi's Join Forces on an Exclusive Collection
Trend Themes
1. Collaborative Streetwear - The trend of collaboration between fashion brands creates disruptive innovation opportunities for unique and limited-edition collections.
2. Contemporary Design Language - The trend of using contemporary design language in fashion creates disruptive innovation opportunities to attract modern and trend-conscious consumers.
3. Tonal Patterning Updates - The trend of tonal patterning updates in denim fashion creates disruptive innovation opportunities to reinvent classic designs and add new features.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of collaborative streetwear by partnering with other brands to create exclusive and highly sought-after collections.
2. Apparel Manufacturing - The apparel manufacturing industry can benefit from the trend of tonal patterning updates by incorporating new techniques and materials into denim production.
3. Marketing and Branding - The marketing and branding industry can leverage the trend of contemporary design language to create innovative campaigns that resonate with modern consumers.