Banksy Locations is a a new app that tracks the nearest pieces by the infamous street artist. The app can pinpoint all of the pieces in your hood; once tracked, the app can give you directions and supplemental info about the pieces.
Banksy Locations is a brilliant concept because street art -- unlike art in a museum -- is difficult to organize as a unified experience. This app is a must for the street art aficionado and the uninitiated alike.
Implications - Consumers are increasingly looking to technological tools that will enable a greater connection with the world around them. The massive popularity of a check-in services like Foursquare is a prime example of this tendency. Companies finds ways to encourage new a distinct way of connecting their consumers to the world around them.
Sizzling Street Art Apps
Banksy Locations Tracks the Nearest Banksy Pieces
Trend Themes
1. Technological Tools for Connection - Consumers are increasingly looking to technological tools that will enable a greater connection with the world around them.
2. Organizing Street Art Experiences - Companies find ways to encourage a distinct way of connecting their consumers to the world of street art.
3. Location-based Art Exploration - The popularity of location-based apps like Banksy Locations showcases the demand for tools that facilitate the exploration of art in specific areas.
Industry Implications
1. Technology - The technology industry can innovate by developing more advanced tools that enhance connections and experiences with the world around us.
2. Tourism - In the tourism industry, there's an opportunity to create curated street art experiences for travelers looking to explore the local art scene.
3. Art Galleries - Art galleries can leverage location-based apps to promote and guide visitors to street art installations, increasing engagement and foot traffic.