Banking perks range from point-based reward systems to travel-earning bonuses, however, Capital One looks to the world of fine dining to attract potential users of its service. Starting February 1st and running until July 31st, cardholders can make exclusive restaurant reservations in select cities, including New York, Washington, D.C., and Austin.
Select dining establishments have pledged to hold two tables exclusively for holders of Capital One's credit cards during weekend nights. This is not where the banking perks end, however, as the special offer extends to Off-Menu Week — an event where restaurants scrap their traditional menu and offer guests a taste of wildly experimental cuisine. Capital One cardholders will be able to reserve seating at select restaurants during Off-Menu Week 72 hours prior to the general public.
Restaurant-Specific Banking Perks
Capital One's Campaign Entices Consumers with Exclusive Dining
Trend Themes
1. Restaurant-specific Banking Perks - Offering exclusive dining experiences to credit card holders may become a new trend in banking perks.
2. Off-menu Week Events - Off-Menu Week events could become a popular trend for restaurants looking to experiment with their menus.
3. Credit Card Rewards Programs - A trend where credit card companies provide unique experiences to their cardholders instead of traditional rewards is emerging.
Industry Implications
1. Banking - Banks could disrupt the traditional point-based system of rewards and offer unique dining experiences to attract new users.
2. Restaurant - Restaurants could offer off-menu events with experimental cuisines as a new revenue-generating opportunity.
3. Credit Card - Credit card companies can differentiate themselves from competitors by partnering with restaurants to offer exclusive dining experiences as rewards.