Although bandages usually come into play after the fact (the fact being a some or large wound), the Band-Aid 2013 campaign shows them stopping the injury before they even happen. At least, that is how some people might interpret the minimalist images. Others may see them as simply censoring the offending sight of such injurious blades.
Conceived and executed by the Miami Ad School / ESPM, an ad agency based in Sao Paulo, Brazil, the Band-Aid 2013 campaign was art directed and illustrated by Rogerio de Castro with copy by writer Pedro Rosas. The images revolve around a straight razer, safety pin and x-acto knife, all of which has been captured against bright colored backdrops. The band-airs cover up their sharp ends.
Censored Cutting Edge Ads
The Band-Aid 2013 Campaign Covers Up Sharp Blades
Trend Themes
1. Preventive First Aid - Trend towards first aid products that prevent injuries before they happen.
2. Minimalist Advertising - Trend towards ad campaigns that use minimalistic images to convey a message.
3. Censored Imagery - Trend towards censorship in advertising using clever imagery.
Industry Implications
1. First Aid Products - Opportunity for first aid product manufacturers to innovate by creating new products that prevent injuries altogether rather than just treatment.
2. Advertising - Opportunity for ad agencies to create more impactful and thought-provoking campaigns that push boundaries and use clever imagery.
3. Graphic Design - Opportunity for graphic designers to think creatively when it comes to conveying messages through imagery, without relying on traditional messaging.