Luxury fashion house Balmain recently unveiled its special Spring/Summer 2022 collection on the runways of Paris Fashion Week - the notable Balmain B-It sandals were seen on the shoe. It grabbed the attention of fans as it boasts a bulbous shape for the season and resembles that of a surgical rehabilitation shoe slightly.
The silhouette is futuristic visually and slips on for the season. The design is also very sleek and has the shape of a speedboat with the pointed ends and nods to this in the campaign images. The rest of the shoe includes the shock absorbers infused into the EVA foam body. It is finished with a lambskin leather construction and metallic branding.
Luxury Plush Leather Sandals
The Balmain B-It Sandals are Regal and Comfort in One Design
Trend Themes
1. Luxury Sandals with Edgy Designs - The market for luxury sandals can expand by developing edgy designs that incorporate unique elements without sacrificing comfort.
2. Futuristic Footwear - There is an opportunity for innovation in developing footwear that combines futuristic aesthetics and functionality.
3. Sustainability in Luxury Fashion - An area of development for the luxury fashion industry can be to incorporate sustainable materials in high-end products, providing eco-friendly alternatives to customers.
Industry Implications
1. Fashion & Luxury Goods - Fashion and luxury brands can benefit by exploring unique and innovative designs for footwear products, thereby creating unique value propositions and driving customer engagement.
2. Manufacturing and Materials - There is an opportunity for innovation by experimenting with sustainable and eco-friendly materials that can be used in the production of luxury goods, including footwear.
3. Retail and E-commerce - Luxury brands can explore new markets and touchpoints through e-commerce and omnichannel retail, thereby expanding their customer reach and revenue streams.