Models walked the muddy Balenciaga Summer 2022 runway during Paris Fashion Week toting Lay's potato chip bag accessories. The Lay’s-branded calfskin bags with zips from the designer brand are being introduced in varieties like classic, lime, and salt and vinegar. Alongside the familiar potato chip branding, Balenciaga Paris also appears on the snack bag-styled accessories. These bags are styled to be permanently scrunched, making them look as if they never leave the clutches of their owner.
Fashion fans with a keen eye may have seen the first hints of the unusual accessories that would appear at The Mud Show Collection when Balenciaga’s creative director Demna Gvasalia attended Antwerp's Royal Academy of Fine Arts graduate fashion show with a pack of Lay’s Original Wavy Potato Chips.
Snack Bag-Styled Accessories
The Balenciaga Summer 2022 Collection Featured Lay's-Branded Bags
Trend Themes
1. Snack Bag-styled Accessories - The trend of using snack bag-inspired accessories can disrupt the fashion industry by introducing unconventional design in accessory collections.
2. Branded Fashion Accessories - The trend of collaborating with snack brands like Lay's can create a disruptive innovation opportunity for the fashion industry to expand to other popular consumer brands.
3. Eco-friendly Accessories - The trend of scrunching bags to create an eco-friendly look can disrupt the accessories industry with an innovative way of reusing materials and reducing waste.
Industry Implications
1. Fashion Industry - The unconventional design and collaboration with popular consumer brands create a disruptive opportunity for the fashion industry to explore new design horizons.
2. Snack Industry - The innovative approach of collaborating with fashion brands creates opportunities for the snack industry to expand its market reach and increase brand awareness.
3. Accessories Industry - The trend of using unconventional materials and designs offers disruptive innovation opportunities for the accessories industry to create unique and eco-friendly products.