These new Balenciaga accessories were premiered by the Spanish luxury house in a stylized lookbook that compiles its Fall 2018 fashion designs, with images highlighting oversized bags, scarves, shawls, stockings, boots, caps, and more.
With so many different colorways, materials, patterns, silhouettes, and sizes presented in the lookbook, there's plenty for all consumers to choose from, whether their preference is understated, retro and classic, or modern, sleek and colorful.
Although many of the accessories feature minimal branding with more focus given to the unique materials used in their construction, the majority of the pieces are marked by bold branding that allows consumers to proudly boast the designer's name and the luxuriousness that's associated with it.
Oversized Accessory Lookbooks
These New Balenciaga Accessories Were Presented for Fall 2018
Trend Themes
1. Oversized Bags - Opportunity for disruptive innovation in the fashion industry by creating new designs for oversized bags that cater to the demand for bold branding and unique materials.
2. Scarves and Shawls - Disruptive innovation can be explored in the textile industry by creating innovative and luxurious materials for oversized scarves and shawls.
3. Bold Branding - Opportunity for disruptive innovation in the marketing and branding industry by developing new strategies that focus on bold branding for fashion accessories.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating new designs and materials for oversized bags, scarves, shawls, and other accessories.
2. Textile - Disruptive innovation can be explored in the textile industry by developing innovative and luxurious materials for oversized scarves, shawls, and stockings.
3. Marketing and Branding - Opportunity for disruptive innovation in the marketing and branding industry by developing new strategies that focus on bold branding for fashion accessories.