Conceived by creative studio Oddds, this graphic design project promotes a fictional bakery brand that specializes in freshly baked breads and biscuit snacks. Appropriately named Bread & Biscuit, the fictional business is marketed with nostalgic promotional materials that feature conceptual characters. These characters include animal hybrids like a rabbit salmon, a beetle dragon fly and a deer butterfly.
Oddds' illustrations are paired with vintage text and embody an old world theme. The masterpieces are whimsical in their overall aesthetic and promote Bread & Biscuit's menu in a fresh and inventive way.
Though it promotes a conceptual bakery brand, this project will inspire business owners to think outside of the box when promoting a traditional product like bread. Though artisanal bakeries aren't a new concept, this fictional bakery uses whimsical imagery to set itself apart from competing examples.
Whimsical Bakery Branding
Oddds' Bread & Biscuit Brand Identity Boasts Conceptual Characters
Trend Themes
1. Nostalgic Branding - Opportunity for businesses to create nostalgic and whimsical branding to differentiate themselves in competitive markets.
2. Conceptual Characters - Exploring the use of imaginative characters in promotional materials to add a unique and creative touch to products or services.
3. Fresh and Inventive Marketing - Innovative approaches to product marketing that combine unconventional visuals and messaging to captivate consumers' attention.
Industry Implications
1. Food and Beverage - Incorporating whimsical branding and conceptual characters can disrupt the traditional food and beverage industry by appealing to customers' emotions and creating a memorable experience.
2. Graphic Design - Embracing the use of imaginative characters and nostalgia in graphic design projects can revolutionize branding strategies and help businesses stand out in a crowded market.
3. Artisanal Bakeries - Artisanal bakeries can consider adopting whimsical branding and conceptual characters to differentiate themselves in the competitive bakery industry and attract a broader customer base.