Tim Hortons recently expanded its menu with the addition of a grilled bagel sandwich and two new wrap options. While Tim Hortons is known for its coffee and donuts, the chain has been gradually expanding its lunch and breakfast options over the years. The latest additions include handcrafted dishes made with premium ingredients.
The new Tim Hortons menu features three tasty sandwich options: the Italiano Grilled Bagel Sandwich, the Chicken Bacon Ranch Wrap and the Farmer’s Breakfast Sandwich and Wrap. The former consists of ham capicola, pepperoni, genoa salami, mozzarella, veggies and a sundried tomato sauce on a grilled bagel. The Chicken Bacon Ranch Wrap features crispy chicken, bacon, lettuce, tomato and ranch sauce, while the Farmer’s Breakfast Sandwich and Wrap features an omelette, sausage, a hash brown, cheddar cheese and spicy mayo. Each of the new dishes is designed to give consumers more premium options when it comes to breakfast and lunch.
Grilled Bagel Sandwiches
The Italiano Grilled Bagel Sandwich Puts a Twist on Lunchtime Favorite
Trend Themes
1. Gourmet Fast Food - The addition of handcrafted dishes made with premium ingredients reflects the growing trend of gourmet fast food.
2. Expanded Menu Offerings - Tim Hortons' gradual expansion of its lunch and breakfast options aligns with the trend of offering a wider variety of menu choices.
3. Elevated Bagel Experience - The introduction of the Italiano Grilled Bagel Sandwich showcases a trend towards elevating traditional bagel offerings with gourmet ingredients and unique flavor combinations.
Industry Implications
1. Fast Food Industry - The introduction of gourmet fast food options presents disruptive innovation opportunities for the fast food industry to attract a more health-conscious customer base.
2. Restaurant Industry - The expanded menu offerings at Tim Hortons indicate a potential disruptive innovation opportunity for the restaurant industry to cater to changing consumer preferences for diverse and premium food options.
3. Breakfast Food Industry - The introduction of the Farmer’s Breakfast Sandwich and Wrap taps into the trend of providing convenient and flavorful breakfast options, presenting an opportunity for disruptive innovation within the breakfast food industry.