On first glance this is a book. It has the appearance of a fabric-covered children’s book, but this is not even actually a book. When you unzip the edges of Bookbag, it folds out into a bag! This lovely little product was designed by Lizania Cruz, and was given away to Anthropologie customers as a holiday gift.
Bookbag encourages us to do our bit for the environment by using our own bags instead of environmentally-unfriendly plastic bags. This is a perfect stylish accessory to carry around in case a must-have bargain buy grabs your attention while you are out and about.
Novel Convertible Handbags
The Bookbag Lets You Carry An Extra Bag for Impromtu Purchases
Trend Themes
1. Convertible Handbags - Opportunity for the development of innovative handbags that can transform into different forms for added functionality and convenience.
2. Eco-friendly Bags - Potential for the creation of eco-conscious bags as a sustainable alternative to plastic bags, promoting environmental responsibility.
3. Gift with Purchase - Opportunity to offer unique and practical products as gifts with purchase to enhance customer satisfaction and brand loyalty.
Industry Implications
1. Fashion Accessories - Fashion accessory brands can explore the creation of convertible handbags to meet the demands of consumers seeking versatility in their accessories.
2. Sustainable Packaging - Packaging companies can develop eco-friendly bag solutions that align with corporate sustainability goals and consumer preferences for more sustainable options.
3. Retail and Consumer Goods - Retailers can implement gift with purchase strategies to drive sales, improve customer experience, and foster brand loyalty, offering unique and useful products like the Bookbag.