Australian imprint 2XU works in collaboration with Los Angeles brand District Vision on a collection that is inspired by the difference between life and death at the Badwater 135. The two dream up a collaborative range that is influenced by the ultramarathon with three outfits from 2XU to match a pair of lightweight D+ lens rimless sunglasses. Badwater 135 is one of the toughest foot races starting at Death Valley and ending at Mount Whitney.
The collection is made up of nine new pieces -- ranging from tops, bottoms, and accessories kicking off with the Desert Runner Asymmetrical Hooded Pullover. It is made with light Payen Run stretchy fabric and has a breathable grid mesh in the form of a long-sleeve top. Other items include the Desert Run Tee, the Desert Runner Singley, Desert Runner Compression Tights and Shorts, the Desert Runner Cap, Desert Runner Compression Arm Guards, and Calf Guards.
Joint Technical Athletic Collection
2XU and Distinct Vision are Inspired by the Badwater 135
Trend Themes
1. Extreme Endurance-inspired Apparel - Apparel collections inspired by extreme endurance events offer unique performance benefits tailored to high demands.
2. Collaborative Athletic Gear - Collaborations between distinct brands leverage diverse expertise to create innovative athletic collections.
3. Lightweight Performance Fabrics - The use of advanced lightweight materials in sportswear enhances comfort and mobility for athletes.
Industry Implications
1. Sportswear - The sportswear industry continuously evolves with the integration of high-performance and endurance-inspired apparel innovations.
2. Eyewear - Sport-specific eyewear advancements cater to athletes’ needs for lightweight and durable eye protection.
3. Textile Manufacturing - Innovative textile manufacturing focuses on developing materials that improve performance and comfort in extreme conditions.