The Bad Ass Coffee of Hawaii Bananaloha Split is a new range of drinks from the cafe brand crafted with an energy boost in mind that doesn't skimp on flavor. The drinks come in three varieties including the Bananaloha Split Latte, Bananaloha Split Lava Latte and the Bananaloha Split Kick, which will each make their debut at participating locations starting June 4, 2024. The brand is celebrating the launch with an exclusive discount for customers who order online, which will see them receiving 25% off all month long.
Director of Franchise Marketing Ivy Hanks spoke on the new Bad Ass Coffee of Hawaii Bananaloha Split saying, "We’re excited to showcase our innovative banana-inspired offerings this summer, including both our Bananaloha Split beverage lineup and our Hawaiian Banana Bread flavored coffee. In Hawaii, bananas are a staple at roadside stands, particularly along Maui’s iconic Road to Hana, where banana bread is a must-try treat. It’s fitting that the flavor inspires our summer menu and connects guests to Hawaii in every sip."
Ice Cream Dessert Coffees
The Bad Ass Coffee of Hawaii Bananaloha Split Comes in Three Options
Trend Themes
1. Banana-inspired Beverages - Blending tropical flavors like banana into coffee drinks introduces a new taste dimension that appeals to adventurous consumers.
2. Energy-boosting Coffee Flavors - Combining the energizing properties of coffee with unique flavor profiles creates a multifunctional beverage experience.
3. Seasonal Flavor Promotions - Launching limited-time, seasonally-inspired products heightens consumer interest and drives limited-edition sales.
Industry Implications
1. Specialty Coffee Shops - The introduction of exotic and innovative flavor combinations can differentiate brands in a crowded market.
2. Food and Beverage Marketing - Highlighting regional and culturally significant ingredients enhances the storytelling aspect of brand messaging.
3. E-commerce Food Services - Offering exclusive online discounts can incentivize digital sales and increase customer engagement.