The iconic chip brand Pringles recently teamed up with fast food giant Wendy's to create the new Baconator Pringles.
For those unfamiliar, Wendy's iconic Baconator Cheeseburger debuted back in 2007 and consists of a lightly toasted white bun, topped with two whole-beef patties, six pieces of crispy applewood-smoked bacon, mayo, ketchup, and American cheese. The new Baconator Pringles are meant to taste just like this classic burger thanks to some burger-flavored seasoning dusted on each chip. The chips are limited edition and can easily be spotted due to the giant bacon burger on the front of the tube.
Wendy’s Baconator Pringles have already been spotted on store shelves and can be found from retailers like Target, Hy-Vee, Food Lion, and more.
Bacon Burger-Inspired Chips
The New Baconator Pringles Taste Like Wendy’s Baconator Cheeseburger
Trend Themes
1. Burger-inspired Snacks - The collaboration between Pringles and Wendy’s showcases the trend of creating snack products that mimic the flavors of popular fast food burgers.
2. Limited Edition Food Products - The release of Baconator Pringles as a limited edition item highlights the trend of creating exclusive, time-sensitive food offerings to generate excitement and boost sales.
3. Collaborations Between Food Brands - The partnership between Pringles and Wendy’s demonstrates the trend of food brands joining forces to create unique and innovative cross-branded products.
Industry Implications
1. Snack Food Industry - The creation of burger-inspired chips presents an opportunity for snack food companies to develop and market unique flavor profiles that cater to consumers' desire for novelty and indulgence.
2. Marketing and Advertising Industry - The launch of limited edition food products opens up potential for marketing and advertising agencies to create innovative campaigns that drive customer engagement and generate buzz around exclusive offerings.
3. Fast Food Industry - The collaboration between Pringles and Wendy’s showcases the potential for fast food chains to diversify their brand presence by extending their products into the snack food market through partnerships.