Wendy's recently began testing a warm, seasonal dish called the Bacon Maple Chicken Sandwich. With summer drawing to a close, brands are looking for new ways to add a seasonal touch to familiar dishes. This new dish puts a sugary twist on the traditional chicken sandwich with an unexpectedly sweet glaze.
The new Bacon Maple Chicken Sandwich consists of a tender chicken breast filet topped with maple butter, a sweet maple glaze, Asiago cheese and a piece of thick-cut Applewood smoked bacon. To give the dish a breakfast twist, the sandwich is served on a flaky croissant bun. The chain is currently promoting the new sandwich at locations in Illinois, Tennessee and Missouri with the enticing tagline: "Making Breakfast Jealous."
Instead of going the conventional pumpkin route, Wendy's new breakfast sandwich uses maple flavors to put a sweet, seasonal twist on a familiar dish.
Syrup-Topped Chicken Sandwiches
Wendy's Bacon Maple Chicken Sandwich Features a Sweet Maple Glaze
Trend Themes
1. Seasonal Fast Food Offerings - Explore innovative ways to add seasonal touches to familiar dishes by offering unique flavor combinations.
2. Sweet and Savory Combinations - Embrace the trend toward creative combinations of sweet and savory flavors in quick service restaurant offerings.
3. Breakfast as a Base - Consider using breakfast ingredients and long-time favorites as a base for innovative menu items to differentiate your brand.
Industry Implications
1. Fast Food Industry - The fast food industry can benefit from offering unexpected yet delicious flavor combinations to keep customers excited about new menu items.
2. Cheese Industry - Companies in the cheese industry can explore new pairings with sweet and savory flavors to create unique, innovative products.
3. Bakery Industry - The bakery industry can find opportunities to create new products by using classic breakfast pastries, such as croissants, to add a twist to classic dishes like chicken sandwiches.