The Volkswagen Polo is loaded with technology that makes parking a breeze, and to show that backseat drivers will become a thing of the past, Volkswagen's newest social campaign on Facebook features photos from the 'Museum of Extinct Backseat Drivers.’
Images from the campaign point of the different kinds of backseat drivers that are out there, including types that everybody knows like the "Dashboard Pusher" or the "Parking Advisor." Each of these figures is encased in glass, showing them off like pieces in a museum that have long since become extinct. With features like City Emergency Braking, Adaptive Cruise Control and a Driver Alert System, these kinds of backseat drivers may very well become a thing of the past, since the car is equipped to do all the hard work for you—and anyone else who is travelling with you in the car.
Extinct Passenger Campaigns
Volkswagen Showcases the Different Kinds of Backseat Drivers
Trend Themes
1. Extinct Backseat Drivers - Opportunities to explore advanced technologies like City Emergency Braking, Adaptive Cruise Control and Driver Alert System to reduce the distraction for drivers and eliminate the need for backseat drivers.
2. Social Media Advertising Campaigns - Opportunities to creatively and effectively leverage social media to reach a wider audience with a powerful message.
3. Smart Parking Technology - Opportunities to leverage technological advancements in automobiles such as smart parking technology to make parking easier and more efficient.
Industry Implications
1. Automotive Industry - Opportunities to invest in developing advanced driver assistance systems and technologies for reducing driver distractions.
2. Social Media Industry - Opportunities to develop innovative, engaging and interactive social media advertising campaigns and to address the impact of technology on driver behavior.
3. Parking Industry - Opportunities to optimize parking solutions with smart parking technology that can help reduce congestion, save time and improve efficiency.