If you thought backpacks were worn strictly by athletes, students and geeks, you clearly haven't seen Indigo's collection. The snake skin bags make toting your goods over both shoulders look chicer than any other status bag could.
Owning an Indigo says a lot about the woman who wears one. She has impeccable taste, she's quite affluent, she's stylish and sporty. She knows how to look good while having a great time, the kind of woman who loves athletic activities, yet values looking fashionable and put together.
Indigo is a German company specializing in ultra luxury winter sports gear, including skis, snowboards, accessories, clothes, bags and more. Their entire line is of the highest quality and each piece glistens marvelously with European opulence.
Luxury Backpack
Snakeskin Indigo Bag
Trend Themes
1. Luxury Backpacks - Opportunity for luxury brands to create backpacks that showcase high-end materials and craftsmanship.
2. Fashionable Athletic Gear - Disruptive innovation potential in creating athletic gear that combines performance with fashionable design.
3. Affluent Sportswear - Opportunity for sportswear brands to cater to affluent consumers looking for stylish and high-quality products.
Industry Implications
1. Luxury Fashion - Opportunity for luxury fashion brands to incorporate backpacks into their high-end product lines.
2. Athletic Apparel - Disruptive innovation potential in the athletic apparel industry by creating upscale designs and materials for sportswear.
3. Winter Sports Gear - Opportunity for winter sports gear companies to expand their product offerings to include luxury backpacks.