Clarks presents its Back To School Collection, which readies kids and parents for the upcoming school year in style. In addition to the designs, the brand is also offering a price freeze option to ensure that the shoes will remain at 2023 pricing with a reduction of prices at 33% from the Back To School Collection.
The brand continues to aid preparations with the 'buy together save together' bundle -- parents can save £10 off a pair of kid's footwear when they purchase black kids' school shoes. Knowing that the school kids will be growing out of their sizes, there is a 'fit guarantee' service where they can come and exchange them for a new pair at no charge within three months of their fitting in-store.
Premium Bundle Footwear Programs
Clarks' Back To School Collection Offers a Price Freezing Benefit
Trend Themes
1. Price-freezing Benefits - Brands are adopting price-freezing strategies to offer customers financial stability despite market fluctuations.
2. Bundle Savings Programs - Companies are incentivizing bulk purchases through bundled savings, driving consumer value and increasing sales volume.
3. Fit Guarantee Services - Retailers are enhancing their customer satisfaction by providing fit guarantees, ensuring size replacements at no additional cost.
Industry Implications
1. Footwear - The footwear industry is innovating with price-freezing and fit guarantee services to attract budget-conscious parents.
2. Retail - Retail businesses are leveraging bundle deals and financial assurance programs to boost consumer confidence and loyalty.
3. Children's Apparel - Children's apparel brands are focusing on growth-oriented services like fit guarantees to accommodate the rapid growth of their young customers.