HUMAN MADE’s ‘BACK TO SCHOOL’ capsule collection furthers NIGO’s efforts to embody the aesthetics of Americana in his work. The special edition range fuses sportswear and collegiate styles with Ivy League-inspired outfits to perfectly represent the collection’s academic influence. Comprised of jackets, hoodies, rugby shirts, shirts, T-shirts, and baseball caps, the collection relies heavily on graphics and textual elements centered around the label’s signature slogan: "THE FUTURE IS IN THE PAST."
Additional items include footwear offerings, belts, and envelope-design PC/table protective sleeves, all of which are dipped in a series of exciting color combinations. The ‘BACK TO SCHOOL’ capsule collection from HUMAN MADE launches Sep 10, 2022, online at the brand's website and at the HUMAN MADE flagship stores.
Colorful Collegiate Capsules
HUMAN MADE's 'BACK TO SCHOOL' Capsule Perfectly Expresses Americana
Trend Themes
1. Collegiate-inspired Fashion - There is an opportunity for fashion brands to tap into the nostalgia for classic American college fashion by offering collections that merge preppy aesthetics with streetwear elements.
2. Graphic-heavy Collections - Brands can integrate their signature slogans or messages into their collections using graphics and textual elements to inspire meaningful experiences with their merchandise.
3. Color-blocking Design - Incorporating the use of varying color combinations in collections can create unique products that appeal to consumers looking for fresh, fashionable, and modern looks.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from incorporating collegiate-inspired looks, graphic-heavy collections, and color-blocking design into their product offerings to stay relevant in the market and capture new audiences.
2. Sportswear - Sportswear brands can incorporate college-inspired aesthetics into their collections, creating unique and stylish clothes that resonate with today's fashion-conscious consumers.
3. Fashion Accessories - Fashion accessory brands can incorporate graphic and color elements that complement their collection's merchandise to provide consumers with an immersive and stylish experience.