Bacardi Limited is celebrating its 150th birthday this year, and as part of the celebration, it has created a limited edition decanter of Bacardi rum that will set luxury customers back $2,000.
The rum contained in the Bacardi limited edition decanter will be a rare rum created by family members. Called 'Ron Bacardi de Maestros de Ron, Vintage, MMXII,' it features a "blend of the best rums rested in oak barrels over the last 20 years and finished in 60-year old Cognac barrels," describes Popsop. The limited edition bottle itself is made of handblown crystal and comes with a leather case, and there will only be 400 of the limited edition bottles available.
Along with the special bottle, Bacardi Limited will celebrate its 150th by hosting a series of birthday parties around the world and offering tickets to fans via its Facebook page. Fans will also get a chance to win special Bacardi glassware, apparel and other gifts.
Rare Celebratory Liquor
Bacardi Limited Celebrates 150th Birthday With $2,000 Decanter
Trend Themes
1. Limited Edition Liquor - The trend of releasing high-end, limited edition liquor for major anniversaries or special occasions creates a disruptive innovation opportunity for boutique distilleries.
2. Luxury Gift Market - The rise of high-priced, luxury liquor items indicates a disruptive innovation opportunity for vendors in the luxury gift market to expand their product lines.
3. Virtual Event Experiences - The utilization of social media events and Facebook giveaways to celebrate product releases offers a disruptive innovation opportunity for companies to create virtual event experiences and interact with their customers directly.
Industry Implications
1. Alcohol - The alcohol industry has the disruptive innovation opportunity to release special and rare edition products for major breakthroughs and to expand their target demographic to luxury customers who are looking for unique experiences.
2. Crystal and Glassware - The crystal and glassware industry can explore disruptive innovation opportunities by creating unique and high-quality products in line with the growing trend for luxury liquor items.
3. Social Media Marketing - The social media marketing industry can leverage its platforms and tools to create innovative campaigns for companies to market high-end products like rare and limited edition liquor bottles.