Mia & Ben is a brand that's on a mission to modernize products like baby food puree and create solutions for today's parents, especially those who are passionate about food, health and freshness themselves. The refrigerated fruit and vegetable flavors are conveniently packaged in pouches for on-the-go enjoyment. Knowing that it's a challenge for parents to keep up with making real, home-cooked food or find nutritious pre-made options, Mia & Ben created purees that make the most of HPP technology rather than sterilization or pasteurization.
The nutritious, vitamin- and mineral-rich baby food purees have lifespans of six hours out of the fridge and can be enjoyed in varieties like Sweet Potato, Pear, Butternut Squash & Beetroot and Banana, Mango & Pineapple.
Ultra-Fresh Baby Food Purees
Mia & Ben's Baby Food Pouches are Decorated Like Fresh Fruit Carts
Trend Themes
1. Refrigerated Baby Food - Opportunity for developing innovative packaging and preservation techniques to extend the shelf life of refrigerated baby food products.
2. HPP Technology - Potential for leveraging high-pressure processing technology to create fresh and nutrient-rich baby food purees without the need for sterilization or pasteurization.
3. Convenient On-the-go Packaging - Opportunity to design user-friendly and portable packaging solutions that meet the needs of busy parents looking for convenient, nutritious baby food options on the go.
Industry Implications
1. Food Packaging - Disruptive innovation potential in creating sustainable and effective packaging solutions for refrigerated baby food.
2. Food Processing Technology - Opportunity for advancements in high-pressure processing technology to optimize the freshness and nutritional value of baby food purees.
3. Baby Food Products - Potential for new players in the baby food industry to offer innovative, refrigerated options that cater to health-conscious and time-constrained parents.