Trend Hunter dives into the micro-generations with a focus on Baby Boomer Desires in an episode of the platform's Innovation eLearning YouTube series. This video builds upon the Micro-Generations overview module from a previous episode of Trend Hunter's Innovation eLearning series.
The video begins by outlining the two Baby Boomer Micro-Generations, which are the Leading Boomer and the Neo Boomer. These generations, while they are generational neighbors and are often grouped together, have distinct desires as consumers. For example, one Leading Boomer desire is fueled by Potentialism, the idea that retirement is a time to explore new hobbies, experiences, and to travel more. This is supported by the Curiosity Aging insight report, which outlines services targeted toward the Leading Boomer, such as retirement travel blogs, Boomer-focused business programs, and more.
The Neo Boomer, being the younger of the two Boomer Micro-Generations, have more action-oriented desires stemming from their busy upbringing. For example, the Neo Boomer strives to prolong retirement, work hard, and build wealth for their families. The video uses the Aged Education insight report as an example, citing self-enhancing courses that target Baby Boomers, such as tech workshops, money management seminars, and coding courses.
For more information on Baby Boomer Desires, check out Trend Hunter's Free 2023 Trend Report.
Baby Boomer Desires
Trend Hunter's Innovation eLearning Series Covers the Baby Boomers' Desires
Trend Themes
1. Micro-generations - Identifying the distinct desires between micro-generations can lead to niche marketing opportunities for products and services.
2. Potentialism - Catering to the Baby Boomer desire for exploration and new experiences during retirement opens up opportunities for businesses in the travel, leisure and education industries.
3. Aged Education - Creating educational programs and courses that target Baby Boomers' desire for self-enhancement and skill-building can disrupt the traditional education industry and provide new revenue streams.
Industry Implications
1. Travel - Retirement travel blogs and tours can be created to cater to Baby Boomers' exploration and new experiences desires during retirement.
2. Education - The education industry can develop coding courses, tech workshops, and seminars targeted towards Baby Boomers' desires for self-enhancement and skill-building courses.
3. Finance - Building wealth for their families, especially among the Neo Boomer Micro-Generation, presents a great opportunity for tax consultants, financial advisors, and wealth management firms.