High-end stroller maker Bugaboo teamed up with fashion brand We Are Handsome on a new baby accessory line.
The collection features patterned stroller covers and stylish accessories including seat liners, large bags and diaper bags. The Munich-based streetwear brand shot an exclusive editorial boasting the newest products shot by photographer Sacha Hochstetter. Arriving just in time for Mother's Day and Father's Day, the new line was created to add a pop of style to any parents' everyday life with convenience and high-end crafting.
The new collection from Bugaboo and We Are Handsome is available online now at What a Petit with prices ranging from $107 to $190.
Stylish Stroller Collections
Bugaboo x We are Handsome's Baby Accessory Line is Contemporary
Trend Themes
1. Collaborative Luxury Baby Accessories - Collaborations between high-end stroller makers like Bugaboo and fashion brands pose growth opportunities for stylish and innovative baby accessory lines.
2. Stylish Parenting Convenience - Fashionable and practical baby accessory lines offer new disruptive innovation opportunities by providing a way for busy parents to stay up to date with current trends.
3. Fashion-meets-function Design - The trend of merging fashion-forward design and practical functionality of parenting accessories provides opportunities for creative innovation in the lifestyle sector.
Industry Implications
1. Baby Gear - Collaborations between stroller and fashion brands offer new opportunities for luxury and style innovations in the baby gear industry.
2. Fashion - Fashion and accessory brands partnering with baby gear companies has potential to disrupt the fashion industry with new trends and design collaborations.
3. E-commerce - The availability of trendy baby gear collections through online retailers has created disruption in the e-commerce industry with the accessibility of luxury baby gear collections.