Dior announces its latest collaboration alongside Travis Scott''s Cactus Jack label with the brand new B713 sneaker model. The shoe was originally showcased by Dior Mens' footwear designer Thibo Denis, who uploaded a video of the shoe in a plethora of colorway designs.
This time around, the shoe is spotlighted by the neon tonal lime green with tan and cream followed by brown, cream, and blue. The luxe new shoe has a skateboarding design language and starts off with perforated mesh materials that make up the underlayer of the shoe by the mid panel. It is then marked with leather on top for a paneled look and detailed with branding accents throughout including the CD eyelet.
Rapper-Collaborative Luxury Sneakers
Dior and Cactus Jack Launch Sign-Ups for the B713 Sneaker
Trend Themes
1. Celebrity Sneaker Collaborations - Major fashion brands are partnering with celebrities and rappers to release exclusive and limited edition sneakers, offering an opportunity for brands to tap into the hype around these collaborations.
2. Luxury Sneaker Design - Luxury brands are creating sneakers with unique designs and materials that blend high fashion and streetwear, presenting an opportunity for disruptive innovation in the luxury fashion industry.
3. Skateboarding-inspired Footwear - Skateboarding-inspired designs are gaining popularity in the fashion industry, creating an opportunity for brands to tap into this trend and collaborate with skateboarding brands to create innovative footwear products.
Industry Implications
1. Fashion - The fashion industry, especially luxury brands, can leverage exclusive sneaker collaborations as a way to generate excitement and buzz around their products and differentiate themselves in a crowded market.
2. Entertainment - Entertainment companies and celebrities can partner with fashion brands to release exclusive and limited edition sneaker collections that cater to their fan base and create a new stream of revenue.
3. Sporting Goods - Skateboarding-inspired fashion trends present an opportunity for sporting goods companies to expand their offerings beyond traditional sports gear and tap into a new market of consumers interested in streetwear and fashion.