Sportswear and sneaker label Reebok is returning to its vintage roots this season with the reintroduction of the Aztrek, a popular silhouette that boasts a chunky build, heavily textured soles, and a selection of unique colors that make it stand out.
The updated Aztrek's are available in two different colorways, one that's comprised of orange, navy and white shades, and another that's black, white and green. Although both sneakers feature white as the base shade on the uppers, the colorful accents stand out in stark contrast. Made from a combination of leather, durable fabric, and synthetic materials, the Aztrek sneakers are built to last and easy to clean.
The sneakers are expected to officially launch on July 19th, and will retail for about $117 USD.
Colorfully Updated 90s Sneakers
Reebok's Aztrek Model Received a Vivid Rework for the Summer
Trend Themes
1. Retro Sneaker Revival - There is an opportunity for shoe brands to re-introduce classic sneaker designs with modern updates and bold color combinations that appeal to a new generation of consumers.
2. Colorful Chunky Sneakers - The trend of bright and bold sneakers with chunky soles continues to dominate the sneaker market, offering an opportunity for sneaker brands to offer unique colorways and exaggerated design elements.
3. Sustainable Sneaker Materials - As consumers become increasingly environmentally conscious, there is a growing demand for sustainable sneaker materials and production methods, creating an opportunity for brands to experiment with eco-friendly materials such as recycled plastics and natural fibers.
Industry Implications
1. Fashion - Fashion brands can capitalize on the continued popularity of sneakers and the trend of retro designs and bold colorways, offering unique and sustainable products to environmentally conscious consumers.
2. Sportswear - Sportswear brands can appeal to the trend of chunky and colorful sneakers, offering highly functional and durable products that incorporate fun and trendy design elements.
3. Retail - Retailers can leverage the interest in retro sneakers and bold colors, offering a wide selection of products from various brands to attract nostalgic and fashion-conscious shoppers.