Body spray company Axe Young & Mature campaign creates a 3D video that lets the consumer decide which story they'd like to see unfold.
Showing a young woman and a mature one, both of which are very attractive, the viewer can decide which woman the leading man will end up with. As the video demonstrates, you make use of your 3D glasses to make this selection. The blue side shows the story of the young woman while the red side shows the other. Agency Ponce Buenos Aires came up with this extremely clever idea by using 3D stereoscopic technology. This is what allowed two different stories to play simultaneously.
For those who may not have a pair of 3D glasses handy, the Axe Young & Mature website has a built in one that moves around so that you can pick, which scenario you prefer.
3D Scenario-Altering Ads
The Axe Young & Mature Campaign Let's You Decide The Leading Males Fate
Trend Themes
1. 3D Advertising Campaigns - Using 3D technology to create immersive advertising experiences for consumers.
2. Interactive Video Marketing - Allowing consumers to choose the storyline of a video ad to further engage them in the marketing campaign.
3. Virtual Reality Advertising - Using VR technology to create realistic advertising experiences for consumers to interact with.
Industry Implications
1. Consumer Goods Industry - Using interactive 3D advertising campaigns to promote products and engage with customers on a new level.
2. Entertainment Industry - Using virtual reality technology to create immersive experiences for consumers to engage with movies, TV shows and more.
3. Marketing Industry - Exploring innovative technological advances in interactive advertising campaigns and virtual reality marketing experiences.