Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special "opportunity".
The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close to him. Once he sees a hot mama at the supermarket, our hero sprays a bit of his Axe bullet and voilà , he's in his skimpy undies too.
The spot was created by Bartle Bogle Hegarty ad agency, New York.
I like that the tone of the ad is fun and flirty without resorting to in-your-face sexuality, unlike some of Axe's earlier campaigns which you can see below.
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Axe 'Bullet' Lets You See Through Clothing (Ad)
Trend Themes
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Industry Implications
1. Personal Care - The personal care industry can focus on developing miniature and convenient products for everyday use, which can become popular among customers.
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3. Entertainment - Incorporating subtle advertising into entertainment content can provide an opportunity for brands to connect with their audiences and promote their products in an entertaining way.