The AWAKE Son Mai collection is the latest timepiece range from the brand that takes a new approach to timekeeping by prioritizing a series of decidedly chic details. The watches measure in at 39mm in case size and are accented by dials that have been crafted and finished by hand to ensure the utmost attention to quality. The watches put Vietnamese lacquerwork in the spotlight for the dials, and come in four color options including Outre Bleu, Lava, Amethyst and Emerald.
The AWAKE Son Mai collection puts Super-LumiNova hands and indices in focus with the brand's recognizable coiffe signature. The watches are each powered by a La Joux-Perret G101 automatic movement and offer 68-hours of power reserve.
Lux Vietnamese Lacquerwork Watches
The AWAKE Son Mai Collection Includes Four Colors
Trend Themes
1. Hand-crafted Timepieces - The AWAKE Son Mai collection showcases the growing trend towards meticulously hand-crafted elements in luxury watches.
2. Vietnamese Lacquerwork - The use of Vietnamese lacquerwork in watch dials highlights the trend of integrating traditional art forms into modern luxury items.
3. Enhanced Power Reserve - With a 68-hour power reserve, the collection indicates a shift towards more efficient and longer-lasting automatic movements.
Industry Implications
1. Luxury Watchmaking - Luxury watchmaking continues to innovate by integrating artisanal and cultural craftsmanship into contemporary designs.
2. Hand-crafted Luxury Goods - The hand-crafted sector of luxury goods gains attention as consumers seek unique, high-quality, and culturally infused items.
3. Horology - The horology industry is evolving with enhanced technical features like extended power reserves, catering to more demanding specifications.