Italian outerwear imprint Stone Island introduces its latest capsule for the Fall/Winter 2023 season with the new AW 022'023 range. it is showcased in a video campaign in preparation for the dropping temperatures to come later this year. It dives into a broad look at the entire collection with close attention paid to the sweaters, hoodies, pants, and selection of accessories in a plethora of color options.
It also showcases the brand's subcategories including Ghost and Marina for the season. The brand reveals that there will be new and returning technical fabrication seen across the silhouette. This includes a blend of fleecing and mixed knits. A notable detail includes the use of reflective materials to lead the capsule.
Fall-Ready Progressive Technical Apparel
Stone Island Unveils the AW 022'023 for the Fall Season
Trend Themes
1. Progressive Technical Apparel - Stone Island introduces a new collection that showcases the latest in technical fabrications and reflective materials for fall 2023.
2. Colorful Fall/winter Selection - Stone Island's AW 022'023 range offers a plethora of color options for their hoodies, sweaters, pants, and accessories.
3. Subcategorization - The brand features subcategories like Ghost and Marina to add an element of exclusivity and variety to their fall collection.
Industry Implications
1. Fashion/apparel - The fashion and apparel industry can take notes on how Stone Island is utilizing technical fabrications and bold colors to stand out in a crowded market.
2. Outdoor Recreation - Outdoor recreation companies can explore the trend of utilizing reflective materials for technical apparel in their own product lines.
3. Advertising/marketing - Marketing and advertising firms can borrow Stone Island's use of video campaigns as a way to showcase their own products in a visually engaging format.