Avocados From Mexico is preparing for "the biggest occasion of the year for guacamole and avocados" with the #AvoGlowUp TikTok challenge and a real-life version of the virtual closet in the Avocados From Mexico digital House of Goodness. The pop-up in SoHo is set to invite people to a Store of Goodness where they will find items from the fresh new Avocado Glow Apparel Collection.
Avocados From Mexico partnered with #MadeMeBuyIt and 20 TikTok influencers based in New York City to pilot a novel RaaS (Retail as a Service) concept. While dancing to the rhythm of the Avocados From Mexico jingle, influencers use an avocado to transition from wearing everyday outfits to Avocado Glow ensembles from the collection.
Avocado-Inspired Apparel
The #AvoGlowUp TikTok Challenge Spotlights Eye-Catching Ensembles
Trend Themes
1. Avocado-inspired Fashion - There is an opportunity for fashion brands to explore using food-inspired themes in clothing for a unique and playful look.
2. Raas (retail as a Service) for Pop-up Shops - There is an opportunity for retail brands to use RaaS concepts to create unique and convenient pop-up shops for consumers on a temporary basis.
3. Social Media Challenges for Marketing Campaigns - There is an opportunity for brands to use social media challenges as a way to engage with consumers and promote their brand in a fun and interactive way.
Industry Implications
1. Fashion Industry - The fashion industry can explore the concept of food-inspired themes in clothing to attract new consumers and stand out in a competitive market.
2. Retail Industry - The retail industry can use RaaS concepts to create unique and convenient pop-up shops for consumers on a temporary basis, which is a great opportunity for businesses to test new markets or expand their offerings.
3. Marketing Industry - The marketing industry can use social media challenges as a way to engage consumers and promote brands in a fun, interactive, and viral way that can reach a wide audience quickly.