While Chipotle has built a cult following for its burrito bowls, Taco Bell is hot on its heels with its new Avocado Ranch Bowl. Featuring two of the chain's newest ingredients—purple cabbage and grilled all-white-meat chicken—the new bowl could make Taco Bell the go-to destination for veggie-filled bowls.
Taco Bell's new Avocado Ranch Bowl is currently being tested in Cleveland, Ohio for a limited time. The new meal comes in a stadium-style box with chips and guacamole on the side. As for the bowl itself, the dish consists of homestyle-seasoned grilled chicken, paired with black beans, iceberg lettuce, purple cabbage, seasoned rice, and pico de gallo. The whole thing is then drizzled with a creamy avocado ranch sauce.
Tex Mex-Style Chicken Bowls
Taco Bell's New Avocado Ranch Bowl Comes with Chips and Guac
Trend Themes
1. QSR Veggie Bowls - As more people opt for plant-based meals, fast food chains like Taco Bell are finding success with veggie-filled menu items in convenient bowl form.
2. Convenient Meal Kits for Lunchtime - With the addition of toppings like chips and guacamole, fast food chains like Taco Bell are recognizing the opportunity to sell meal kits containing all the components of their popular dishes.
3. Creative Fast Food Packaging - In an effort to stand out from the competition and provide a memorable consumer experience, fast food chains like Taco Bell are experimenting with innovative packaging designs as seen in their stadium-style box for the Avocado Ranch Bowl.
Industry Implications
1. QSR - The quick service restaurant industry is pivoting to offer plant-based and elevated meals in response to changing consumer tastes and preferences.
2. Foodservice Packaging - As fast food chains continue to innovate their packaging designs in an effort to improve the consumer experience, there is a need for creative and sustainable foodservice packaging solutions.
3. Meal Kit Delivery Services - With the increasing popularity of quick and convenient meal options, there is an opportunity for meal kit delivery services to partner with fast food chains in order to offer customizable meal kits containing the components of popular fast food dishes.