Glow Recipe's newest release is the Avocado Ceramide Moisture Barrier Cleanser, which boasts hydrating, nourishing and makeup-removing properties. This skin barrier-strengthening cleanser transforms from a milky lotion to a foam and it delivers deep support to the skin with a combination of ceramide boosters and postbiotics. Even once the ingredients are rinsed off, the brand says that these clinically proven ingredients "continue hydrating, rebalancing, and strengthening skin’s barrier."
Avocado oil is a key ingredient in the formula and it's paired with replenishing and soothing ingredients like colloidal oatmeal.
Armed with more knowledge and more access, consumers are using more aggressive treatments and higher levels of ingredients. As a result, brands are focusing on products that help to deliver extra care to the skin barrier.
Creamy Avocado Cleansers
The Avocado Ceramide Moisture Barrier Cleanser Works Even After Rinsing
Trend Themes
1. Skin Barrier-strengthening Cleansers - Opportunity for brands to develop skin barrier-strengthening cleansers with hydrating and nourishing properties that continue to work even once the product is rinsed off.
2. Aggressive Treatment Products - Opportunity for brands to develop more powerful treatments that can deliver extra care to the skin barrier with clinically proven ingredients.
3. Postbiotic-based Skincare - Opportunity for brands to develop products with postbiotics to provide additional benefits to the skin barrier and enhance the overall health of the skin.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can develop innovative creams and cleansers with avocado, postbiotics, and other clinically-proven ingredients to strengthen the skin barrier and deliver extra care.
2. Health and Wellness - The health and wellness industry can leverage postbiotics and other natural ingredients to develop supplements and functional foods that improve skin health and overall wellness.
3. Pharmaceuticals - The pharmaceutical industry can develop prescription skincare products that utilize postbiotics and other clinically-proven ingredients to improve skin health and treat common skin conditions like acne, eczema, and psoriasis.