Sneaker-Sandal Hybrids

Rihanna's FENTY PUMA Introduced the Avid Trainers in Time for Summer

Rihanna's fashion label FENTY PUMA is preparing to launch the Avid Trainers just in time for the summer season. The brand-new footwear silhouette is a hybrid of a sneaker and a pair of sandals, making them perfect for an easy transition into the hot temperatures to come. The new Avid Trainers are showcased in two colorways -- a teal and orange colorway and a black and white colorway with red accents.

FENTY PUMA's new seasonal footwear takes on a cut-out detail at the forefoot and has details of a bungee-style lacing system. The outsoles draw an inspiration from hiking trails, providing high-traction grip with every step. The Avid Trainers are a part of FENTY PUMA by Rihanna's Spring/Summer 2018 capsule and dropped March 30th at PUMA retailers and online.
Trend Themes
1. Sneaker-sandal Hybrids - With the rise of athleisure and comfort-focused fashion, there is an opportunity for brands to create more innovative and stylish sneaker-sandal hybrids.
2. Cut-out Footwear - The trend of cut-out details in footwear presents an opportunity for brands to experiment with new designs and create unique and functional shoes.
3. Bungee-style Lacing - Bungee-style lacing systems offer convenience and ease of use, allowing brands to explore innovative ways to incorporate this feature into various types of footwear.
Industry Implications
1. Fashion - In the fashion industry, there is room for disruptive innovation in the development of hybrid footwear that combines comfort, style, and functionality.
2. Athletic Footwear - The athletic footwear industry can seize the opportunity to create sneaker-sandal hybrids that cater to the needs of athletes and fitness enthusiasts, providing them with versatile and performance-driven footwear options.
3. Outdoor Recreation - The outdoor recreation industry can explore the trend of cut-out footwear and bungee-style lacing to create innovative hiking shoes and sandals that offer enhanced breathability, comfort, and convenience for outdoor enthusiasts.

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