Following the success of 'Deadpool', Ryan Reynolds is riding a high in both celebrity and wealth, and one of the moves the actor has made in light of that is to purchase the Aviation Gin distillery. The Portland, Oregon, distillery produces American gin that can stand alone as a drink or mix in with cocktails, and it appealed to Reynolds immediately.
"Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way," Reynolds said in a statement released to People. According to the report, the actor is more than just a figurehead. He's set to have an active role in the day-to-day operations of the company.
Reynolds' image has been incorporated into Aviation's branding, with a sardonic quip emblazoned on their website's front page as well.
Celebrity Gin Companies
Ryan Reynolds Recently Purchased the Aviation Gin Distillery
Trend Themes
1. Celebrity-owned Distilleries - The trend of celebrities purchasing and getting involved in distilleries presents opportunities for disruptive innovation in the spirits industry.
2. Gin Distilleries - The popularity of gin as a versatile and standalone drink or mixer creates opportunities for disruptive innovation in the gin industry.
3. Personalized Branding - The incorporation of a celebrity's image and personality into a brand's identity offers opportunities for disruptive innovation in branding and marketing strategies.
Industry Implications
1. Spirits Industry - The spirits industry can explore disruptive innovations in product development and branding to capitalize on the trend of celebrities getting involved in distilleries.
2. Gin Industry - The gin industry can embrace disruptive innovations in flavor profiles, production methods, and packaging to meet the evolving demands of consumers.
3. Branding Industry - The branding industry can develop disruptive innovations in personalized marketing and image integration to engage and attract consumers in unique ways.