Fusing the worlds of fashion, computer science and visual effects, tech startup Avametric is behind the world's first augmented reality FittingRoom app. The iOS app lets users create a "clone" that matches their body type and overall appearance, getting the chance to try on garments and see them from all angles before purchasing.
In addition to its popular FittingRoom mobile platform, Avametric has also helped fashion brands in the e-commerce space with its e-commerce try on tool. The interactive tool offers size visualization features and personalized body models much like FittingRoom and has been adopted by companies like Ann Taylor and Alternative Apparel.
Additionally, Avametric is in the process of perfecting a 3D software alongside its partner Gerber Technology, further hoping to help retailers develop more intuitive visualization tools for web-based shops.
AR Fitting Room Software
Avametric Specializes in App Development and Virtual E-Commerce Services
Trend Themes
1. Augmented Reality Fitting Room - Disruptive innovation opportunity: Develop innovative AR fitting room technology to enhance the online shopping experience and boost sales for fashion retailers.
2. E-commerce Try on Tool - Disruptive innovation opportunity: Create interactive try-on tools with size visualization and personalized body models to improve the online shopping experience for customers.
3. Intuitive Visualization Tools for Web-based Shops - Disruptive innovation opportunity: Collaborate with retailers to develop user-friendly and visually appealing visualization tools for online stores, enhancing customer engagement and conversions.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement AR fitting rooms and e-commerce try on tools to revolutionize the way customers shop for clothes online.
2. Technology - Disruptive innovation opportunity: Drive advancements in AR technology and visualization tools to reshape the online shopping experience across various industries.
3. E-commerce - Disruptive innovation opportunity: Integrate AR fitting room and try-on tools into e-commerce platforms to attract more customers and increase sales.