Jeep and Warner Bros teamed up to create a two-in-one movie and automotive marketing stunt.
The online promotion begins by having fans choose between a black Jeep Renegade model, representing Batman, or a blue Renegade for Superman. In the interactive experience, fans are challenged with the task of helping others when chaos strikes. All the while, the experience is like getting to virtually test drive the off-road capabilities of the newest model from Jeep.
After playing through the online experience, participants have a chance to enter their personal details in order to win prizes like movie tickets, themed driving experiences and more. This dynamic cinematic experience is a fun way to put fans behind the wheel and make them feel like heroes of their own.
Cinematic Driving Simulators
Jeep Created an Automotive Marketing Stunt for Batman v Superman
Trend Themes
1. Online Automotive Promotions - Creating interactive online experiences that allow fans to virtually test drive vehicles and engage with a brand's products.
2. Themed Driving Experiences - Offering unique driving experiences that are based on popular movies or themes to attract customers and create a memorable brand experience.
3. Cinematic Brand Engagement - Using cinematic storytelling techniques to engage consumers and immerse them in a brand's narrative.
Industry Implications
1. Automotive - Automotive companies can leverage online promotions and themed driving experiences to generate interest in their vehicles and engage with potential customers.
2. Entertainment - Movie studios and entertainment companies can collaborate with automotive brands to create immersive marketing campaigns that drive fan engagement.
3. Marketing - Marketing agencies can help brands create interactive online experiences and branded driving events to captivate audiences and promote products.