Guschlbauer is a bakery with a global following for its ultra-rich Austrian cheese buns. The first shop opened in 1919 and since then, Guschlbauer's buns have gained a substantial cult following, particularly in Asia. Fortunately for Canadian fans, Guschlbauer will be opening its first North American location in Toronto this summer.
The buns are made of high-quality, fluffy bread layered with cream cheese. The buns are part of a larger loaf that is then cut into quarters and served individually. The buns also come in sweet potato and chocolate flavors for those looking for something a little more bold.
Cult food followings have been popular with Millennial and Gen Z consumers. By combining flavorful eats and the social experience one gains by being a part of a cult following, businesses are able to draw in young consumers.
Austrian Cheese Bun Shops
Austrian Cheese Bun Shop Guschlbauer is Opening a Location in Toronto
Trend Themes
1. Cult Food Followings - Capitalizing on cult food followings can attract young consumers.
2. Flavorful Eats - Infusing bold flavors into food offerings can appeal to adventurous customers.
3. Global Expansion - Expanding to new international markets can increase brand reach and popularity.
Industry Implications
1. Bakery - Bakeries can attract customers by offering unique and delicious treats like Guschlbauer's cheese buns.
2. Food and Beverage - Food and beverage businesses can create and promote flavorful products to cater to adventurous eaters.
3. Retail - Retailers can benefit from sourcing and introducing popular international food brands to local markets.