Sorger is an Austrian bakery brand founded in 1688 that recently underwent a branding overhaul in order to connect better with the modern consumer. The results are an aesthetically pleasing design scheme of packaging and promotional materials that merge the brand's storied traditions with modern design aesthetics.
In order to overhaul the Austrian bakery's branding scheme, Sorger tapped the creative team at Bruch--Idee&Form, who aimed to develop a modern take on the historic brand without losing the bakery's tradition during the process.
The results are a cohesive brand identity that will appeal to both regular customers and newcomers to the brand. The unique packaging scheme complements promotional photos that are radiating with warmth, given that they were shot at golden hour.
Austrian Bakery Branding
The New Branding for Sorger Bakery Combines Tradition with Modernity
Trend Themes
1. Heritage-modern Branding - Opportunity to develop branding strategies that blend traditional and modern design aesthetics, appealing to both traditional and modern consumers.
2. Cohesive Brand Identity - Opportunity to create a seamless branding scheme across packaging and promotional materials that strengthen the brand's recognition and appeal.
3. Golden Hour Photography - Opportunity to use warm, natural photography lighting to promote a brand's products or services, creating an inviting ambiance to the brand.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage brands to upgrade their branding with heritage-modern design and cohesive identity to increase brand recognition and consumer appeal.
2. Design Industry - Opportunity for design agencies to specialize in combining traditional and modern design aesthetics in a seamless and cohesive brand identity.
3. Photography Industry - Opportunity for photographers to leverage natural lighting to create a warm and welcoming ambiance for brands in their marketing and branding materials.