Aurelio's Pizza has introduced an interactive in-app gaming experience, which rewards consumer engagement with free food.
The game, titled 'Pizzaman Game' challenges players to help a delivery man avatar catch falling pizza toppings before they hit the ground. Players can earn up to 10 points a day playing the game, which can accumulate to earning the consumer a free meal. Aurelio's Pizza will occasionally send users push notifications, informing them of temporary point promotions that can last as briefly as one hour. The game has displayed effective results since its introduction, with approximately 4,500 of the 6,000 users who downloaded the game, playing regularly.
The clever implementation of the 'Pizzaman Game,' coupled with the game's daily limits, ensures consumers will regularly return, while offering a unconventional means of brand recognition.
Point-Based Pizza Games
Aurelio's Pizza Rewards Players with Free Food
Trend Themes
1. Interactive In-app Gaming - Aurelio's Pizza's introduction of an interactive in-app gaming experience creates an opportunity for other businesses to engage with consumers through gamification.
2. Rewards-based Consumer Engagement - By rewarding consumer engagement with free food, Aurelio's Pizza is tapping into the trend of incentivizing customers to interact with brands.
3. Push Notifications for Promotions - The use of push notifications to inform users of temporary point promotions offers businesses a disruptive innovation opportunity to increase consumer engagement.
Industry Implications
1. Restaurant - Restaurants can capitalize on the trend of interactive in-app gaming by creating their own games to engage with customers and offer rewards.
2. Marketing and Advertising - The trend of rewards-based consumer engagement presents an opportunity for marketing and advertising agencies to create campaigns that incentivize customer interaction for brands.
3. Mobile App Development - The use of push notifications for promotions creates a demand for innovative mobile app development strategies that effectively communicate with users.