The AURA Strap is an aftermarket tool for Apple Watch users that will enable them to take more control over their daily health and optimize their fitness capabilities. The strap works by being connected to the device and will immediately go to work tracking muscle and fat volume, hydration and more thanks to bioimpedance technology. Users can use this data to make better decisions regarding their health and keep track of more aspects of their physiology.
The AURA Strap will relay the data that it captures to the accompanying smartphone app to enable users to easily analyze the information that it finds. Positioned for a March 2020 launch, the strap will be available in limited numbers for its first batch and will operate for up to six months thanks to its own battery within.
Holistic Fitness Smartwatch Straps
The AURA Strap Tracks Muscle Volume, Hydration and More
Trend Themes
1. Holistic Fitness Smartwatch Straps - The AURA Strap utilizes bioimpedance technology to track muscle volume, hydration, and more, providing users with a holistic view of their fitness.
2. Optimizing Health and Fitness - The AURA Strap allows users to make better decisions regarding their health and optimize their fitness capabilities by analyzing data on muscle and fat volume, hydration, and more.
3. Connected Health Monitoring - The AURA Strap relays captured data to a smartphone app, enabling users to easily analyze and track various aspects of their physiology.
Industry Implications
1. Wearable Technology - The AURA Strap taps into the wearable tech market by providing Apple Watch users with an aftermarket tool to enhance their fitness tracking capabilities.
2. Health and Fitness - The AURA Strap disrupts the health and fitness industry by offering a more comprehensive approach to tracking and optimizing fitness levels.
3. Mobile Apps - The AURA Strap's accompanying smartphone app facilitates convenient data analysis and tracking for users, opening up opportunities in the mobile app industry.